One of the many things I love about digital marketing is its trackability. Just about every tactic can be tracked, if not by on-platform analytics, then by a host of robust bolt on tracking suites.
Measuring your digital press release efforts might be challenging in that it involves a mixture of onsite and offsite considerations, but the good news is that it is certainly possible.
Most of the quality PR portals do offer built in analytics functionality, and there are numerous models out there to accurately measure the impact of digital PR. In this article, however, we will focus on providing you with the 5 best tools that broadly illustrate return on digital PR investment. Here they are:
